Abstract:
The study contributes to the body of knowledge on motives that drive multiple stakeholders
to participate in resource integration processes for value co-creation.
The research objectives of why and how multiple stakeholders co-created values were
explored through the context of a case of an Intergovernmental Organisation. An
exploratory qualitative research methodology was employed to meet these objectives. The
study engaged a diverse set of participants from public government, private, academic
and NGO sectors, by utilising semi-structured interview approach. The participants further
belonged to four GEO Work Plan activities, that were used for within case analysis.
The findings of the exploratory research reveal the interdependency between intrinsic and
extrinsic motivation with key motivation themes centred on relationships, learning and
identity and voice. The research provides insights for managers in recognizing that
psychological traits such as motivation are unique to each stakeholder, hence managers
would benefit from obtaining insights into the different motivation drivers and assigned
importance by the stakeholder, and to leverage these to improve stakeholder engagement
and positioning their value proposition.
