The internationalisation of emerging market multinational enterprises – Competitiveness of African organisations
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University of Pretoria
Abstract
Internationalisation of emerging market multinational enterprises (EMNEs) has been
a topic of discussion amongst business and researchers alike. This has been driven
by the emerging market’s (EM) dominance in the global scene. There has, however,
been an inconclusive identification and understanding of the competitive advantages
that have contributed to this growth. This research aimed to understand
internationalisation from the African context. This was achieved by establishing how
the African EMNEs have used their competitive advantage by reviewing if the
competitive advantages established in literature have contributed to the expansion.
These advantages include: home or country specific advantage; mindset or top
management experience; cultural traits; technical talent; cheap labour; common
language and historical relationships.
Exploratory research was undertaken. With the need to have a representative view
of African multinationals and the limited time allocated to conducting this research,
the multiple case study strategy was used. This allowed for a representative view of
the different perspectives from two select African EMNEs, and an in-depth
exploration of these firms.
The key outcome from this research was that internationalisation literature on
EMNEs does apply to the African EMNEs. However, it is important to make use of
transformational leaders in expansion projects. Secondly, it was found that firms
need to learn to adapt to the culture of the foreign markets if their home market
culture does not fit the environment.
Description
Mini Dissertation (MBA)--University of Pretoria, 2021.
Keywords
UCTD
Sustainable Development Goals
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