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Browsing Working Papers (Gordon Institute of Business Science (GIBS)) by Author

Browsing Working Papers (Gordon Institute of Business Science (GIBS)) by Author "Matthee, M"

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South Africa's fresh fruit industry: Optimising export performance and securing sustainable exporter-importer relationships

Petzer, Daniël Johannes; Matthee, M; Kuhn, S. W; de Villiers, V (Gordon Institute of Business Science, 2023)

The fresh fruit industry in South Africa is considered the biggest contributor to the agricultural export sector (by value) and a major source of employment. Fresh fruit exporters operate in a challenging environment, ...

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