Triangulation in industrial qualitative case study research : widening the scope

Show simple item record Farquhar, Jillian Dawes Michels, Nicolette Robson, Julie 2021-06-14T13:58:51Z 2021-06-14T13:58:51Z 2020-05
dc.description.abstract The particular qualities of case study research have enabled the advancement of theory in industrial marketing research through revealing rich insight into context-specific phenomena. Triangulation is recommended as good practice in conducting case study research and is traditionally envisaged as offering validity through convergence of findings, sources or methods. Is this, however, the only interpretation of triangulation and in what way is it consistent with case study research that is often concerned with naturalistic settings and nuanced interpretations? The purpose of this study is to delve into the role of triangulation in qualitative case study research in order to re-appraise its role. The study offers firstly, an inventory of triangulation categories for case study research in industrial marketing and secondly, a theoretical reframing of triangulation consisting of three modes - convergence, complementarity and divergence. Both the inventory and the reframing are discussed with reference to illustrations of published case studies, thus extending current understanding of research practice in industrial marketing. en_ZA
dc.description.department Gordon Institute of Business Science (GIBS) en_ZA
dc.description.librarian hj2021 en_ZA
dc.description.uri en_ZA
dc.identifier.citation Farquhar, J., Michels, N. & Robson, J. 2020, 'Triangulation in industrial qualitative case study research : widening the scope', Industrial Marketing Management, vol. 87, pp. 160-170. en_ZA
dc.identifier.issn 0019-8501
dc.identifier.other 10.1016/j.indmarman.2020.02.001
dc.language.iso en en_ZA
dc.publisher Elsevier en_ZA
dc.rights © 2020 Elsevier Inc. All rights reserved. Notice : this is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in Industrial Marketing Management, vol. 87, pp. 160-170, 2020, doi : 10.1016/j.indmarman.2020.02.001. en_ZA
dc.subject Qualitative case study research en_ZA
dc.subject Triangulation en_ZA
dc.subject Convergence en_ZA
dc.subject Complementarity en_ZA
dc.subject Divergence en_ZA
dc.title Triangulation in industrial qualitative case study research : widening the scope en_ZA
dc.type Postprint Article en_ZA

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