Abstract:
The development and commercialization of technologies within the metallurgical industry often spans a
time-frame of decades. This paper proposes a managerial framework that aims at increasing the success
rate and speed of technology commercialization within this industry, focusing on the front end of the
process.
A case study research strategy was applied, with an in-depth evaluation of two cases. The cases
involved technologies that were developed by a metallurgical research and development organization.
For each of the cases, secondary data was collected, followed by interviews. The data was evaluated,
compared, and consolidated into a framework. For the technology development stages of concept
development, and for research and development, important factors were identified that contribute to
the successful development of technologies with the objective of commercialization. During concept
development, the most important factor was determined to be the identification of the need or opportunity
within the market, whereas the most important factors during research and development were determined
to be the involvement of a project champion, a suitable team, and a potential implementer. The central
driver of technology commercialization was identified to be the market, along with the fulfilment of a
need or opportunity within the market.