When writing about wine : how ratings impact reviews

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dc.contributor.author Lam, Joey
dc.contributor.author Lambrechts, Maryke
dc.contributor.author Pitt, Christine
dc.contributor.author Afsharipour, Afshin
dc.date.accessioned 2020-11-11T17:02:02Z
dc.date.issued 2019
dc.description.abstract This paper investigated whether the nature of the language in wine reviews differs by wine ratings. Reviews of 1-, 3- and 5-star wines were downloaded into text files, then analyzed for Word Count, Analytic, Clout, Authentic and Tone by using LIWC text analysis. ANOVAS was adopted to determine differences between reviews by ratings. There were significant differences between wines by star rating on Word Count, Analytic, and Tone, while there were no significant differences on Clout and Authenticity. This research was limited to South African wines, 1-, 3- and 5-star reviews. It was not possible to identify all individual reviewers. Also, price and availability were not considered. Research implications include using other textual analysis software to conduct inter-reviewer comparison of reviews with the same ratings by different influential wine writers, investigating price as a variable in rating and review, and authenticity as a factor in the context. Wine marketers can help wine makers gain a better understanding of what tastemakers prefer by analyzing wine reviews with automated text analysis software such as LIWC. A positive link between word count in a wine review, the degree of analysis and tone used with the ratings of wines by experts can be established. en_ZA
dc.description.department Gordon Institute of Business Science (GIBS) en_ZA
dc.description.embargo 2021-05-04
dc.description.librarian hj2020 en_ZA
dc.description.uri https://www.tandfonline.com/loi/cjwr20 en_ZA
dc.identifier.citation Joey Lam, Maryke Lambrechts, Christine Pitt & Afshin Afsharipour (2019)When writing about wine: how ratings impact reviews, Journal of Wine Research, 30:4, 335-345, DOI: 10.1080/09571264.2019.1684250. en_ZA
dc.identifier.issn 0957-1264 (print)
dc.identifier.issn 1469-9672 (online)
dc.identifier.other 10.1080/09571264.2019.1684250
dc.identifier.uri http://hdl.handle.net/2263/76976
dc.language.iso en en_ZA
dc.publisher Routledge en_ZA
dc.rights © 2019 Informa UK Limited, trading as Taylor & Francis Group. This is an electronic version of an article published in Journal of Wine Research, vol. 30, no. 4, pp. 335-345, 2019. doi : 10.1080/09571264.2019.1684250. Journal of Wine Research is available online at : https://www.tandfonline.com/loi/cjwr20. en_ZA
dc.subject Wine reviews en_ZA
dc.subject Wine ratings en_ZA
dc.subject Wine marketing en_ZA
dc.subject Automated text analysis en_ZA
dc.subject Content analysis en_ZA
dc.subject Linguistic inquiry and word count (LIWC) en_ZA
dc.title When writing about wine : how ratings impact reviews en_ZA
dc.type Postprint Article en_ZA


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