When writing about wine : how ratings impact reviews

dc.contributor.authorLam, Joey
dc.contributor.authorLambrechts, Maryke
dc.contributor.authorPitt, Christine
dc.contributor.authorAfsharipour, Afshin
dc.date.accessioned2020-11-11T17:02:02Z
dc.date.issued2019
dc.description.abstractThis paper investigated whether the nature of the language in wine reviews differs by wine ratings. Reviews of 1-, 3- and 5-star wines were downloaded into text files, then analyzed for Word Count, Analytic, Clout, Authentic and Tone by using LIWC text analysis. ANOVAS was adopted to determine differences between reviews by ratings. There were significant differences between wines by star rating on Word Count, Analytic, and Tone, while there were no significant differences on Clout and Authenticity. This research was limited to South African wines, 1-, 3- and 5-star reviews. It was not possible to identify all individual reviewers. Also, price and availability were not considered. Research implications include using other textual analysis software to conduct inter-reviewer comparison of reviews with the same ratings by different influential wine writers, investigating price as a variable in rating and review, and authenticity as a factor in the context. Wine marketers can help wine makers gain a better understanding of what tastemakers prefer by analyzing wine reviews with automated text analysis software such as LIWC. A positive link between word count in a wine review, the degree of analysis and tone used with the ratings of wines by experts can be established.en_ZA
dc.description.departmentGordon Institute of Business Science (GIBS)en_ZA
dc.description.embargo2021-05-04
dc.description.librarianhj2020en_ZA
dc.description.urihttps://www.tandfonline.com/loi/cjwr20en_ZA
dc.identifier.citationJoey Lam, Maryke Lambrechts, Christine Pitt & Afshin Afsharipour (2019)When writing about wine: how ratings impact reviews, Journal of Wine Research, 30:4, 335-345, DOI: 10.1080/09571264.2019.1684250.en_ZA
dc.identifier.issn0957-1264 (print)
dc.identifier.issn1469-9672 (online)
dc.identifier.other10.1080/09571264.2019.1684250
dc.identifier.urihttp://hdl.handle.net/2263/76976
dc.language.isoenen_ZA
dc.publisherRoutledgeen_ZA
dc.rights© 2019 Informa UK Limited, trading as Taylor & Francis Group. This is an electronic version of an article published in Journal of Wine Research, vol. 30, no. 4, pp. 335-345, 2019. doi : 10.1080/09571264.2019.1684250. Journal of Wine Research is available online at : https://www.tandfonline.com/loi/cjwr20.en_ZA
dc.subjectWine reviewsen_ZA
dc.subjectWine ratingsen_ZA
dc.subjectWine marketingen_ZA
dc.subjectAutomated text analysisen_ZA
dc.subjectContent analysisen_ZA
dc.subjectLinguistic inquiry and word count (LIWC)en_ZA
dc.titleWhen writing about wine : how ratings impact reviewsen_ZA
dc.typePostprint Articleen_ZA

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