A framework for successful new product development

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dc.contributor.author Pienaar, C.
dc.contributor.author Van der Lingen, Elma
dc.contributor.author Preis, E.
dc.date.accessioned 2020-05-12T15:32:57Z
dc.date.available 2020-05-12T15:32:57Z
dc.date.issued 2019-11
dc.description Presented at the 30th annual conference of the Southern African Institute for Industrial Engineering (SAIIE), held from 30 September – 2 October 2019 in Port Elizabeth, South Africa,. en_ZA
dc.description.abstract To exploit the competitive advantage of a core competency, such as new technology development, an organisation must be capable of developing that technology efficiently and effectively. The purpose of this research was to study the new product development success and failure factors in a chemical company, and recommend improvements to the existing new product development framework. The study is significant in that new product development performance needs to be improved to remain competitive in the current economic and environmental climate. The same new product development model is applied to all projects in the company under investigation. A preliminary investigation suggested that the success rate of these projects fluctuates significantly. Qualitative case study research was conducted through semi-structured face-to-face interviews. A thematic approach was used to organise and interpret the interview data. As the data was coded, several sub-themes emerged, and from these themes critical success factors and critical failure factors were identified. All of these factors were discussed and compared against the literature for relevance. The critical success factors and critical failure factors were divided into three categories: input requirements, stage kick-off guidelines, and continuous prompts. In this format these factors are recommended as potential improvements to the organisation’s existing new product development framework. en_ZA
dc.description.department Graduate School of Technology Management (GSTM) en_ZA
dc.description.librarian pm2020 en_ZA
dc.description.uri http://sajie.journals.ac.za en_ZA
dc.identifier.citation Pienaar, C., Van der Lingen, E. & Preis, E. 2019, "A framework for successful new product development', South African Journal of Industrial Engineering, vol. 30, no 3, pp. 199-209. en_ZA
dc.identifier.issn 2224-7890 (online)
dc.identifier.issn 1012-277X (print)
dc.identifier.other 10.7166/30-3-2239
dc.identifier.uri http://hdl.handle.net/2263/74552
dc.language.iso en en_ZA
dc.publisher South African Institute of Industrial Engineering. en_ZA
dc.rights © 2020, South African Institute of Industrial Engineering. All rights reserved. This article is licensed under a Creative Commons Attribution 3.0 License. en_ZA
dc.subject New product development en_ZA
dc.subject Critical success factors en_ZA
dc.subject Metrics en_ZA
dc.subject Tools en_ZA
dc.subject Techniques en_ZA
dc.title A framework for successful new product development en_ZA
dc.type Article en_ZA


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