How to write up case-study methodology sections

Show simple item record Lindgreen, Adam Di Benedetto, C. Anthony Beverland, Michael B. 2020-05-08T13:20:30Z 2020-04
dc.description.abstract Business-to-business marketing academics study complex phenomena, aiming to describe these phenomena through theoretical frameworks, explaining the relationships among the framework's constructs, and provide guidance and insight to decision-makers. Not surprisingly, often business-to-business researchers undertake qualitative case studies. In this editorial, we discuss what we believe could be reported in the write-up of a case-study methodology section. In particular, we consider the issues of selecting cases; crafting instruments and protocols, entering the field; and analyzing the data. How to assess the validity and reliability of qualitative case studies is also discussed. We finish the editorial by examining three exemplar case studies that have been published in Industrial Marketing Management. en_ZA
dc.description.department Gordon Institute of Business Science (GIBS) en_ZA
dc.description.embargo 2021-04-25
dc.description.librarian hj2020 en_ZA
dc.description.uri en_ZA
dc.identifier.citation Lindgreen, A., Di Benedetto, C.A. & Beverland, M.B. 2020, 'How to write up case-study methodology sections', Industrial Marketing Management, NYP. en_ZA
dc.identifier.issn 0019-8501
dc.identifier.other 10.1016/j.indmarman.2020.04.012
dc.language.iso en en_ZA
dc.publisher Elsevier en_ZA
dc.rights © 2020 Elsevier Inc. All rights reserved. Notice : this is the author’s version of a work that was accepted for publication in Industrial Marketing Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and other quality control mechanisms may not be reflected in this document. A definitive version was subsequently published in Industrial Marketing Management, vol., pp. , 2020, doi : 10.1016/j.indmarman.2020.04.012. en_ZA
dc.subject Best practice en_ZA
dc.subject Case study en_ZA
dc.subject Guidelines en_ZA
dc.title How to write up case-study methodology sections en_ZA
dc.type Postprint Article en_ZA

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