dc.contributor.author |
Zimuto, Jilson
|
|
dc.contributor.author |
Maritz, Rachel
|
|
dc.date.accessioned |
2020-03-12T04:20:39Z |
|
dc.date.available |
2020-03-12T04:20:39Z |
|
dc.date.issued |
2019-07-09 |
|
dc.description |
The initial research formed part of a PhD study conducted by
Dr Jilson Zimuto under the supervision of Dr Rachel Maritz. (http://hdl.handle.net/2263/67963) |
en_ZA |
dc.description.abstract |
BACKGROUND : Competitive advantage and superior firm performance depend on resources and
dynamic capabilities.
AIM : This study aims to provide insight into the franchising industry where research on the
value-dynamic sensing capability-performance relationship as part of the resource-based
theory (RBT) seems to be novel. Drawing on the RBT, this study examines how valuable
resources and dynamic sensing capability impact franchise outlet performance.
SETTING : Based on a cross-sectional design, a sample of 224 South African franchise outlet
managers and owner-operators in the fast food and retailing categories was surveyed.
METHODS : Hypotheses were tested using a single-level structural equation model for value,
dynamic sensing capability and performance.
RESULTS : The results contribute to research on RBT in the context of franchises by providing
support for the assumption that firm resources and capabilities improve performance.
CONCLUSION : The findings are expected to provide a strong base from which franchise managers
and owner-operators can strategise for competitive advantage in an emerging economy like
South Africa. |
en_ZA |
dc.description.department |
Business Management |
en_ZA |
dc.description.librarian |
am2020 |
en_ZA |
dc.description.uri |
http://www.sajems.org |
en_ZA |
dc.identifier.citation |
Zimuto, J. & Maritz, R., 2019,
‘Modelling effect of valuable
resources on franchise outlet
performance: Dynamic
sensing capability as
mediator’, South African
Journal of Economic and
Management Sciences 22(1),
a2706. https://DOI.org/10.4102/sajems.v22i1.2706. |
en_ZA |
dc.identifier.issn |
1015-8812 (print) |
|
dc.identifier.issn |
2222-3436 (online) |
|
dc.identifier.other |
10.4102/sajems.v22i1.2706 |
|
dc.identifier.uri |
http://hdl.handle.net/2263/73718 |
|
dc.language.iso |
en |
en_ZA |
dc.publisher |
AOSIS Open Journals |
en_ZA |
dc.rights |
© 2019. The Authors.
Licensee: AOSIS. This work
is licensed under the
Creative Commons
Attribution License. |
en_ZA |
dc.subject |
Resource-based view |
en_ZA |
dc.subject |
Strategy |
en_ZA |
dc.subject |
Dynamic sensing capability |
en_ZA |
dc.subject |
Performance |
en_ZA |
dc.subject |
Franchises |
en_ZA |
dc.subject |
Resource-based theory (RBT) |
en_ZA |
dc.title |
Modelling effect of valuable resources on franchise outlet performance : dynamic sensing capability as mediator |
en_ZA |
dc.type |
Article |
en_ZA |