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dc.contributor.author | Taljaard, Hanri![]() |
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dc.contributor.author | Sonnenberg, Nadine Cynthia![]() |
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dc.date.accessioned | 2019-12-11T06:00:37Z | |
dc.date.available | 2019-12-11T06:00:37Z | |
dc.date.issued | 2019-07-09 | |
dc.description.abstract | Consumers’ clothing consumption is the cause of many social and environmental consequences, especially in emerging economies where consumption continues to escalate. It is therefore vital that consumers adopt more voluntary simplistic lifestyles with sustainable clothing practices. This study relies on the self-determination theory to explore the influence of basic psychological needs (i.e., competence, autonomy, and connectedness) and self-determined motivation (i.e., identified- and integrated regulation as well as intrinsic motivation) on female consumers’ voluntary simplistic clothing practices. Data were derived from 469 online questionnaires and structural equation modeling was employed to test the hypotheses. Competence was identified as the most influential basic psychological need, followed by the need for connectedness and autonomy. Moreover, intrinsic motivation is the strongest predictor of voluntary simplistic clothing practices, while integrated regulation is deemed insignificant and identified regulation has a negative association with the practices in question. In summary, it would seem that female consumers are keen on adopting voluntary simplistic clothing behaviors. This may be due to their intrinsic motivation and competence rather than their exposure to extrinsic influences. This study provides valuable insight into the motivational determinants of voluntary simplistic clothing consumption in South Africa and may thus serve as a platform for further investigation into other emerging markets. | en_ZA |
dc.description.department | Consumer Science | en_ZA |
dc.description.department | Food Science | en_ZA |
dc.description.librarian | am2019 | en_ZA |
dc.description.sponsorship | The National Research Foundation of South Africa and the University of Pretoria. | en_ZA |
dc.description.uri | http://www.mdpi.com/journal/sustainability | en_ZA |
dc.identifier.citation | Taljaard, H. & Sonnenberg, N. 2019, 'Basic psychological needs and self-determined motivation as drivers of voluntary simplistic clothing consumption practices in South Africa', Sustainability, vol. 11, art. 3742, pp. 1-17. | en_ZA |
dc.identifier.isbn | 10.3390/su11133742 | |
dc.identifier.issn | 2071-1050 (online) | |
dc.identifier.uri | http://hdl.handle.net/2263/72599 | |
dc.language.iso | en | en_ZA |
dc.publisher | MDPI Publishing | en_ZA |
dc.rights | © 2019 by the authors. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license. | en_ZA |
dc.subject | Clothing consumption | en_ZA |
dc.subject | Voluntary simplicity | en_ZA |
dc.subject | Well-being | en_ZA |
dc.subject | Self-determination theory | en_ZA |
dc.subject | Self-determined motivation | en_ZA |
dc.subject | Basic psychological needs | en_ZA |
dc.subject | Sustainability | en_ZA |
dc.subject | Structural equation modelling (SEM) | en_ZA |
dc.title | Basic psychological needs and self-determined motivation as drivers of voluntary simplistic clothing consumption practices in South Africa | en_ZA |
dc.type | Article | en_ZA |