Basic psychological needs and self-determined motivation as drivers of voluntary simplistic clothing consumption practices in South Africa

dc.contributor.authorTaljaard, Hanri
dc.contributor.authorSonnenberg, Nadine Cynthia
dc.contributor.emailhanri.taljaard@up.ac.zaen_ZA
dc.date.accessioned2019-12-11T06:00:37Z
dc.date.available2019-12-11T06:00:37Z
dc.date.issued2019-07-09
dc.description.abstractConsumers’ clothing consumption is the cause of many social and environmental consequences, especially in emerging economies where consumption continues to escalate. It is therefore vital that consumers adopt more voluntary simplistic lifestyles with sustainable clothing practices. This study relies on the self-determination theory to explore the influence of basic psychological needs (i.e., competence, autonomy, and connectedness) and self-determined motivation (i.e., identified- and integrated regulation as well as intrinsic motivation) on female consumers’ voluntary simplistic clothing practices. Data were derived from 469 online questionnaires and structural equation modeling was employed to test the hypotheses. Competence was identified as the most influential basic psychological need, followed by the need for connectedness and autonomy. Moreover, intrinsic motivation is the strongest predictor of voluntary simplistic clothing practices, while integrated regulation is deemed insignificant and identified regulation has a negative association with the practices in question. In summary, it would seem that female consumers are keen on adopting voluntary simplistic clothing behaviors. This may be due to their intrinsic motivation and competence rather than their exposure to extrinsic influences. This study provides valuable insight into the motivational determinants of voluntary simplistic clothing consumption in South Africa and may thus serve as a platform for further investigation into other emerging markets.en_ZA
dc.description.departmentConsumer Scienceen_ZA
dc.description.departmentFood Scienceen_ZA
dc.description.librarianam2019en_ZA
dc.description.sponsorshipThe National Research Foundation of South Africa and the University of Pretoria.en_ZA
dc.description.urihttp://www.mdpi.com/journal/sustainabilityen_ZA
dc.identifier.citationTaljaard, H. & Sonnenberg, N. 2019, 'Basic psychological needs and self-determined motivation as drivers of voluntary simplistic clothing consumption practices in South Africa', Sustainability, vol. 11, art. 3742, pp. 1-17.en_ZA
dc.identifier.isbn10.3390/su11133742
dc.identifier.issn2071-1050 (online)
dc.identifier.urihttp://hdl.handle.net/2263/72599
dc.language.isoenen_ZA
dc.publisherMDPI Publishingen_ZA
dc.rights© 2019 by the authors. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license.en_ZA
dc.subjectClothing consumptionen_ZA
dc.subjectVoluntary simplicityen_ZA
dc.subjectWell-beingen_ZA
dc.subjectSelf-determination theoryen_ZA
dc.subjectSelf-determined motivationen_ZA
dc.subjectBasic psychological needsen_ZA
dc.subjectSustainabilityen_ZA
dc.subjectStructural equation modelling (SEM)en_ZA
dc.titleBasic psychological needs and self-determined motivation as drivers of voluntary simplistic clothing consumption practices in South Africaen_ZA
dc.typeArticleen_ZA

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