Developing a corporate image model

Show simple item record Van Heerden, Cornelius Hendrik, 1957- Van Heerden, Neels, 1957- 2008-09-04T08:18:58Z 2008-09-04T08:18:58Z 1999-09
dc.description.abstract A survey of current literature and corporate identity manuals may create the impression that corporate identity consists solely of visual identity cues. In this paper the view is explored that corporate identity consists of both visual and behavioural cues. Most corporations strive towards a positive corporate image. This can be attained only by taking into account also such aspects as customer service and employee behaviour, and not just creating attractive buildings, uniforms, logos and slogans. An analysis of selected literature and the results of four independent studies are reported to support the proposal of a Corporate Image Model that needs further research and refinement. en
dc.format.extent 1627635 bytes
dc.format.mimetype application/pdf
dc.identifier.citation Van Heerden, CH 1999, 'Developing a corporate image model', South African Journal of Economic and Management Sciences, vol. 2, no. 3, pp. 492-508. [] en
dc.identifier.issn 1015-8812
dc.language.iso en en
dc.publisher Faculty of Economic and Management Sciences, University of Pretoria en
dc.rights Faculty of Economic and Management Sciences, University of Pretoria en
dc.subject Visual cues en
dc.subject Modelling en
dc.subject Marketing assets en
dc.subject Literature en
dc.subject Employee behaviour en
dc.subject Customer services en
dc.subject Corporate personality en
dc.subject Corporate logos en
dc.subject Corporate images en
dc.subject Corporate Image Model en
dc.subject Corporate identity en
dc.subject Behavioural cues en
dc.subject Communication en
dc.subject Business en
dc.subject.lcsh Corporate image en
dc.title Developing a corporate image model en
dc.type Article en

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