Developing a corporate image model

dc.contributor.authorVan Heerden, Cornelius Hendrik, 1957-
dc.contributor.authorVan Heerden, Neels, 1957-
dc.date.accessioned2008-09-04T08:18:58Z
dc.date.available2008-09-04T08:18:58Z
dc.date.issued1999-09
dc.description.abstractA survey of current literature and corporate identity manuals may create the impression that corporate identity consists solely of visual identity cues. In this paper the view is explored that corporate identity consists of both visual and behavioural cues. Most corporations strive towards a positive corporate image. This can be attained only by taking into account also such aspects as customer service and employee behaviour, and not just creating attractive buildings, uniforms, logos and slogans. An analysis of selected literature and the results of four independent studies are reported to support the proposal of a Corporate Image Model that needs further research and refinement.en
dc.format.extent1627635 bytes
dc.format.mimetypeapplication/pdf
dc.identifier.citationVan Heerden, CH 1999, 'Developing a corporate image model', South African Journal of Economic and Management Sciences, vol. 2, no. 3, pp. 492-508. [http://www.journals.co.za/ej/ejour_ecoman.html]en
dc.identifier.issn1015-8812
dc.identifier.urihttp://hdl.handle.net/2263/6909
dc.language.isoenen
dc.publisherFaculty of Economic and Management Sciences, University of Pretoriaen
dc.rightsFaculty of Economic and Management Sciences, University of Pretoriaen
dc.subjectVisual cuesen
dc.subjectModellingen
dc.subjectMarketing assetsen
dc.subjectLiteratureen
dc.subjectEmployee behaviouren
dc.subjectCustomer servicesen
dc.subjectCorporate personalityen
dc.subjectCorporate logosen
dc.subjectCorporate imagesen
dc.subjectCorporate Image Modelen
dc.subjectCorporate identityen
dc.subjectBehavioural cuesen
dc.subjectCommunicationen
dc.subjectBusinessen
dc.subject.lcshCorporate imageen
dc.titleDeveloping a corporate image modelen
dc.typeArticleen

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