Investigating the relationship between big data analytics capabilities and data-driven decision-making

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dc.contributor.advisor Lew, Charlene
dc.contributor.postgraduate Dhoodhat, Zaheer
dc.date.accessioned 2019-04-04T10:16:57Z
dc.date.available 2019-04-04T10:16:57Z
dc.date.created 30-Mar-19
dc.date.issued 2019
dc.description Mini Dissertation (MBA)--University of Pretoria, 2019.
dc.description.abstract Big Data Analytics can be a means of extracting value and generating competitive advantage. However, a challenge in achieving this is that key specialised capabilities are required. Data-Driven Decision-Making, which depends on data and analytics insights, has been shown to have a positive impact on firm performance. This study investigates the relationship between Big Data Analytics Capabilities and Data-Driven Decision-Making through a questionnaire based, quantitative study which surveyed managers and analytics professionals across several industries. The study found that Big Data Analytics Infrastructure Flexibility, Big Data Analytics Management Capabilities and Big Data Analytics Personnel Expertise have significant, positive correlations with Data-Driven Decision-Making. Furthermore, this study also found that Big Data Analytics Management Capabilities and Big Data Analytics Personnel Expertise are significant predictors of Data-Driven Decision-Making. The empirical support of these relationships provides a contribution to literature while also providing practical implications for business looking to create value through Big Data Analytics.
dc.description.degree MBA
dc.description.department Gordon Institute of Business Science (GIBS)
dc.description.librarian ms2019
dc.identifier.citation Dhoodhat, Z 2019, Investigating the relationship between big data analytics capabilities and data-driven decision-making, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/68841>
dc.identifier.uri http://hdl.handle.net/2263/68841
dc.language.iso en
dc.publisher University of Pretoria
dc.rights © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
dc.subject UCTD
dc.title Investigating the relationship between big data analytics capabilities and data-driven decision-making
dc.type Mini Dissertation


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