Big Data Analytics can be a means of extracting value and generating competitive advantage. However, a challenge in achieving this is that key specialised capabilities are required. Data-Driven Decision-Making, which depends on data and analytics insights, has been shown to have a positive impact on firm performance. This study investigates the relationship between Big Data Analytics Capabilities and Data-Driven Decision-Making through a questionnaire based, quantitative study which surveyed managers and analytics professionals across several industries. The study found that Big Data Analytics Infrastructure Flexibility, Big Data Analytics Management Capabilities and Big Data Analytics Personnel Expertise have significant, positive correlations with Data-Driven Decision-Making. Furthermore, this study also found that Big Data Analytics Management Capabilities and Big Data Analytics Personnel Expertise are significant predictors of Data-Driven Decision-Making. The empirical support of these relationships provides a contribution to literature while also providing practical implications for business looking to create value through Big Data Analytics.
Mini Dissertation (MBA)--University of Pretoria, 2019.