This paper presents the first step in exploring the match between IT managers’ expectations of functional creativity within an information system (IS), and the functional creativity of the information systems developed by final-year undergraduate IS students. The Creative Product Assessment Model (CPAM) is used as a means to elicit the expectations that IT managers in various IT industry sectors have of functional creativity within information systems. Final-year IS student projects are evaluated for functional creativity by the same IT managers. Though IT managers value functional creativity in an information system, there are other creativity aspects considered even more valuable. These include the skills to design, as well as the end-user experience.