Browsing Education by Subject "Gain-framed messages"

Browsing Education by Subject "Gain-framed messages"

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  • Content analysis of developmental assets in HIV/AIDS message framing 
    Malan van Rooyen, Marlize (University of Pretoria, 2010)
    The purpose of this qualitative study was to explore and describe how the developmental asset framework could be used to conceptualise HIV/AIDS message framing. LoveLife media messages (as gain-framed HIV/AIDS prevention ...