The role of local and regional food in destination marketing : a South African situation analysis

Show simple item record Du Rand, Gerrie Elizabeth Heath, Ernest Thomas Alberts, N.F. 2008-07-09T13:01:38Z 2008-07-09T13:01:38Z 2003-06
dc.description.abstract An analysis of the relevant tourism literature and the promotional material of various destinations indicate that the role of food in the marketing of destinations has until recently received very little attention globally and locally. All indications, however, are that local food holds much potential to enhance sustainability in tourism; contribute to the authenticity of the destination; strengthen the local economy; and provide for the environmentally friendly infrastructure. This paper will highlight the key findings of the preliminary study regarding the utilization of food as a key or supportive attraction by destination-marketing organizations in South Africa. Guidelines for the future development, packaging and marketing of local and regional foods will be postulated and proposals for future research will be outlined. en
dc.format.extent 725701 bytes
dc.format.mimetype application/pdf
dc.identifier.citation Du Rand, GE, Heath, E & Alberts, N 2003, 'The role of local and regional food in destination marketing: a South African situation analysis', Journal of Travel & Tourism Marketing, vol. 14, no. 3-4, pp. 97-112. [] en
dc.identifier.issn 1054-8408
dc.identifier.other 10.1300/J073v14n03_06
dc.language.iso en en
dc.publisher Haworth Press en
dc.rights Haworth Press en
dc.subject Food tourism en
dc.subject Destination marketing en
dc.subject Sustainability en
dc.subject.lcsh Food en
dc.subject.lcsh Place marketing -- South Africa en
dc.title The role of local and regional food in destination marketing : a South African situation analysis en
dc.type Postprint Article en

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