The role of local and regional food in destination marketing : a South African situation analysis

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Authors

Du Rand, Gerrie Elizabeth
Heath, Ernest Thomas
Alberts, N.F.

Journal Title

Journal ISSN

Volume Title

Publisher

Haworth Press

Abstract

An analysis of the relevant tourism literature and the promotional material of various destinations indicate that the role of food in the marketing of destinations has until recently received very little attention globally and locally. All indications, however, are that local food holds much potential to enhance sustainability in tourism; contribute to the authenticity of the destination; strengthen the local economy; and provide for the environmentally friendly infrastructure. This paper will highlight the key findings of the preliminary study regarding the utilization of food as a key or supportive attraction by destination-marketing organizations in South Africa. Guidelines for the future development, packaging and marketing of local and regional foods will be postulated and proposals for future research will be outlined.

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Keywords

Food tourism, Destination marketing, Sustainability

Sustainable Development Goals

Citation

Du Rand, GE, Heath, E & Alberts, N 2003, 'The role of local and regional food in destination marketing: a South African situation analysis', Journal of Travel & Tourism Marketing, vol. 14, no. 3-4, pp. 97-112. [http://www.haworthpress.com/store/product.asp?sid=929L79VGJ1CX8GXLS9EDVBRLBPJQ9HV3&sku=J073&AuthType=4]