The role of local and regional food in destination marketing : a South African situation analysis

dc.contributor.authorDu Rand, Gerrie Elizabeth
dc.contributor.authorHeath, Ernest Thomas
dc.contributor.authorAlberts, N.F.
dc.date.accessioned2008-07-09T13:01:38Z
dc.date.available2008-07-09T13:01:38Z
dc.date.issued2003-06
dc.description.abstractAn analysis of the relevant tourism literature and the promotional material of various destinations indicate that the role of food in the marketing of destinations has until recently received very little attention globally and locally. All indications, however, are that local food holds much potential to enhance sustainability in tourism; contribute to the authenticity of the destination; strengthen the local economy; and provide for the environmentally friendly infrastructure. This paper will highlight the key findings of the preliminary study regarding the utilization of food as a key or supportive attraction by destination-marketing organizations in South Africa. Guidelines for the future development, packaging and marketing of local and regional foods will be postulated and proposals for future research will be outlined.en
dc.format.extent725701 bytes
dc.format.mimetypeapplication/pdf
dc.identifier.citationDu Rand, GE, Heath, E & Alberts, N 2003, 'The role of local and regional food in destination marketing: a South African situation analysis', Journal of Travel & Tourism Marketing, vol. 14, no. 3-4, pp. 97-112. [http://www.haworthpress.com/store/product.asp?sid=929L79VGJ1CX8GXLS9EDVBRLBPJQ9HV3&sku=J073&AuthType=4]en
dc.identifier.issn1054-8408
dc.identifier.other10.1300/J073v14n03_06
dc.identifier.urihttp://hdl.handle.net/2263/6080
dc.language.isoenen
dc.publisherHaworth Pressen
dc.rightsHaworth Pressen
dc.subjectFood tourismen
dc.subjectDestination marketingen
dc.subjectSustainabilityen
dc.subject.lcshFooden
dc.subject.lcshPlace marketing -- South Africaen
dc.titleThe role of local and regional food in destination marketing : a South African situation analysisen
dc.typePostprint Articleen

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