Communication in the management of change : applications to the private and public sector
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Date
Authors
Grobler, Anske F.
Puth, Gustav
Journal Title
Journal ISSN
Volume Title
Publisher
Unit for Community Communication, Department of Communication and Information Studies, University of the Free State
Abstract
Change is now widely accepted as an inevitable consequence of
modern management. As such, practitioners from various disciplines are required to take responsibility for the management of change and its resultant transitions. In most organisational contexts, the nature and dynamics of instituting change and leading transitions are very similar. This article discusses the causes of change in a volatile global and local environment, explains the
difference between change, transition, and transformation, and explores facts about change and people's reactions to it. The eight common mistakes in change management are deliberated upon and their solutions are given. After various challenges for initiating change have been formulated, some
guidelines for the role of communication in the management of change are provided.
Description
Keywords
Communication, Culture, Disruptive technologies, Economical changes, Globalization, Personal dimensions, Political changes, Social changes, Social responsibilities, Structural uprooting, Sustaining technologies, Theological changes, Transformation, Transition
Sustainable Development Goals
Citation
Grobler, AF & Puth, G 2002, 'Communication in the management of change: applications to the private and public sector', Communitas: Journal for Community Communication/Joernaal vir Gemeenskapskommunikasie, vol. 7, pp. 1-29.