Communication in the management of change : applications to the private and public sector

dc.contributor.authorGrobler, Anske F.
dc.contributor.authorPuth, Gustav
dc.date.accessioned2008-07-07T06:24:10Z
dc.date.available2008-07-07T06:24:10Z
dc.date.issued2002
dc.description.abstractChange is now widely accepted as an inevitable consequence of modern management. As such, practitioners from various disciplines are required to take responsibility for the management of change and its resultant transitions. In most organisational contexts, the nature and dynamics of instituting change and leading transitions are very similar. This article discusses the causes of change in a volatile global and local environment, explains the difference between change, transition, and transformation, and explores facts about change and people's reactions to it. The eight common mistakes in change management are deliberated upon and their solutions are given. After various challenges for initiating change have been formulated, some guidelines for the role of communication in the management of change are provided.en
dc.format.extent1285942 bytes
dc.format.mimetypeapplication/pdf
dc.identifier.citationGrobler, AF & Puth, G 2002, 'Communication in the management of change: applications to the private and public sector', Communitas: Journal for Community Communication/Joernaal vir Gemeenskapskommunikasie, vol. 7, pp. 1-29.en
dc.identifier.issn1023-0556
dc.identifier.urihttp://hdl.handle.net/2263/6032
dc.language.isoenen
dc.publisherUnit for Community Communication, Department of Communication and Information Studies, University of the Free Stateen
dc.rightsUnit for Community Communication, Department of Communication and Information Studies, University of the Free Stateen
dc.subjectCommunicationen
dc.subjectCultureen
dc.subjectDisruptive technologiesen
dc.subjectEconomical changesen
dc.subjectGlobalizationen
dc.subjectPersonal dimensionsen
dc.subjectPolitical changesen
dc.subjectSocial changesen
dc.subjectSocial responsibilitiesen
dc.subjectStructural uprootingen
dc.subjectSustaining technologiesen
dc.subjectTheological changesen
dc.subjectTransformationen
dc.subjectTransitionen
dc.subject.lcshOrganizational change -- Managementen
dc.subject.lcshCommunication in organizationsen
dc.titleCommunication in the management of change : applications to the private and public sectoren
dc.typeArticleen

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