The essence of the contemporary business organisation : a critical reflection

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dc.contributor.author Goldman, Geoff A.
dc.contributor.author Nienaber, Hester
dc.contributor.author Pretorius, Marius
dc.date.accessioned 2017-02-27T06:58:07Z
dc.date.available 2017-02-27T06:58:07Z
dc.date.issued 2015
dc.description.abstract From a critical perspective, a dialectical conversational approach is followed in this paper to revisit and challenge the ontological question of why a business exists in the first place, thus reopening the argument on the original purpose of the business organisation. After proposing our ontological stance, we investigate three factors that (in our understanding) constitute a distortion of this original ontological position concerning the reason for existence of business organisations, these being the Business School mentality, the pop-culture mechanism of management and our pre-occupation with quantification. This paper concludes that the original purpose of the business organisation has been distorted to suite the 20th century conception of American capitalism. In an era where exceeding pressure is being placed on business organisations to occupy the moral high-ground, a rethink of what a business organisation is fundamentally about might be necessary to meet the challenges posed by the demands of these diverse stakeholder groups. en_ZA
dc.description.department Business Management en_ZA
dc.description.librarian am2017 en_ZA
dc.description.uri https://www.questia.com/library/p151116/journal-of-global-business-and-technology en_ZA
dc.identifier.citation Goldman, GA, Nienaber, H & Pretorius, M 2015, 'The essence of the contemporary business organisation : a critical reflection', Journal of Global Business and Technology, vol. 11, no. 2, pp. 1-13. en_ZA
dc.identifier.issn 1553-5495
dc.identifier.uri http://hdl.handle.net/2263/59167
dc.language.iso en en_ZA
dc.publisher Global Business and Technology Association (GBATA) en_ZA
dc.rights © Journal of Global Business and Technology en_ZA
dc.subject Critical management studies en_ZA
dc.subject Essence of business en_ZA
dc.subject Overquantification en_ZA
dc.subject Pop-culture en_ZA
dc.subject Purpose of business en_ZA
dc.title The essence of the contemporary business organisation : a critical reflection en_ZA
dc.type Article en_ZA


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