dc.contributor.author |
North, Ernest J.
|
|
dc.contributor.author |
Enslin, Carla
|
|
dc.date.accessioned |
2008-05-27T05:27:06Z |
|
dc.date.available |
2008-05-27T05:27:06Z |
|
dc.date.issued |
2007 |
|
dc.description.abstract |
No abstract |
en |
dc.format.extent |
11637 bytes |
|
dc.format.mimetype |
application/pdf |
|
dc.identifier.citation |
Enslin, C & North, EJ 2007, 'Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry', International Retail and Marketing Review, vol. 3, no. 1, pp. 28-41. |
en |
dc.identifier.uri |
http://hdl.handle.net/2263/5563 |
|
dc.language.iso |
en |
en |
dc.publisher |
Unisa |
en |
dc.rights |
Unisa. Copyright has not been cleared yet |
en |
dc.subject |
Branding |
en |
dc.subject |
South African marketing and communications industry |
en |
dc.subject.lcsh |
Branding (Marketing) -- South Africa |
en |
dc.title |
Development of a conceptual model to alternative brand contact planning in the South African marketing and communications industry |
en |
dc.type |
Article |
en |