Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Supervisor "Morokane, Pride"

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Supervisor "Morokane, Pride"

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  • Consistency and standardization of service brands in a franchise system 
    Thobejane, Letlhogonolo (University of Pretoria, 2017)
    Franchising has proved to be one of the fastest growing business model with a high success rate and an emerging means of supporting economic growth. With this success has come increasing competition. Product and service ...
  • The effectiveness of a loyalty programme across income segments 
    Thamanna, Mahenndran (University of Pretoria, 2015)
    Increased focus on customer relationship management in retail industries has resulted in a growing trend of the use of loyalty programmes to influence customer behaviour. Currently loyalty programmes often fail to return ...