Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Supervisor "Matlala, Silas"

Now showing items 1-3 of 3

Client-centric strategy in South African banks: perceptions of bank employees as staff members and as bank customers

Ching'andu, Bruno Mubanga (University of Pretoria, 2017)

Client-centric strategy has been viewed by many authors as a winning strategy to gains and satisfy customers as products and services get more commoditised. Aside from commoditisation of services, the global banking sector ...
Managing disinformation and its impact on brand equity – a study of the impact of fake news on motoring brand perceptions in South Africa

Ledwaba, Amohelang (University of Pretoria, 2020)

The rising use of social media has presented brand managers with a tool to connect with customers and build brands using new avenues beyond traditional media. However, rising incidents of fake news threaten these efforts ...
The relationship between value co-creation and customer perceived value

Coetzee, Pierre (University of Pretoria, 2017)

This research considered the relationship between Customer Perceived Value, ultimately a measurement of a firm's Value Proposition, and Value Co-creation, a recent development in Service Science that considers the joint ...

Now showing items 1-3 of 3

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