Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Supervisor "Kleyn, Nicola"
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Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Supervisor "Kleyn, Nicola"
Now showing items 1-20 of 46
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(University of Pretoria, 2012)Millions of people in South Africa watch television commercials on a daily basis. Advertising either shapes or reflects society. Either way, the relationship between diversity in advertising agencies and the diversity ...
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(University of Pretoria, 2017)Positive marketing is an emerging construct aimed at transforming marketing practice. The nascent literature on positive marketing identifies different types of this construct. The literature on positive marketing says ...
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(University of Pretoria, 2010-06-29)In the highly competitive and dynamic world of fashion retailing, developing and retaining loyal customers is a requirement for survival, let alone success. Marketing practitioners have found that to keep customers loyal, ...
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(University of Pretoria, 2010-04-21)Prior research on branding has emphasised the choices companies have between product and corporate branding and what drives these choices. B2B markets are expected to differ from individual consumers in the value they place ...
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(University of Pretoria, 2010)Prior research defines brand orientation as an approach in which the processes of the organization revolve around the creation, development and protection of brand identity in an ongoing interaction with target customers ...
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(University of Pretoria, 2010)Corporate reputation has evolved into a strategic and intangible corporate asset and accordingly directors, as custodians of corporate reputation, are tasked with building and managing corporate reputation as a source of ...
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(University of Pretoria, 2010-07-07)The purpose of this research was to enrich our understanding of why large organisations have not performed in low-income markets relative to middle- to high-income markets through an understanding of their market orientation ...
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(University of Pretoria, 2018-02-09)Although organisational capabilities have been recognised as a key source of competitive advantage, the empirical understanding of marketing capability and its associated components is still relatively under-developed. ...
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(University of Pretoria, 2012)The value of the organisation’s credibility, reputation and interaction with customers equates to its relationship capital. Relationship capital defines the aptitude of an organisation to establish relationships in order ...
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(University of Pretoria, 2010-06-16)This research study focuses on women in the South African workplace balancing managerial and motherhood roles. The purpose of the study is to explore both domestic and work coping mechanisms that these women employ or wish ...
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(University of Pretoria, 2012)A good corporate reputation is extremely valuable, and confers substantial benefits to the organisation. In order to better manage their corporate reputation, companies need to align their corporate identity and corporate ...
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(University of Pretoria, 2010)The world of Marketing is a multifaceted broad discipline and over recent years it has fundamentally changed. Marketing is consistently evolving and many authors are calling for a new definition. A shift in thinking is ...
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(University of Pretoria, 2012-10-01)Corporate reputation has become a source of competitive advantage whose underlying dimensions serve to influence companies‟ strategic direction, in order to maintain sustainable competitiveness. The purpose of this research ...
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(University of Pretoria, 2014)Employees are important endorsers and gatekeepers to authentic conversations brands want to have with their consumers. This research focuses on predictors of employee endorsement. The purpose of the study was to investigate ...
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(University of Pretoria, 2018)Crises are occurring in organisations with increasing frequency and yet organisations have not learnt how to respond effectively during such situations. CEOs and spokespersons need to be vigilant in how they respond during ...
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(University of Pretoria, 2010-06-22)Global consumer spending trends indicate a growth in the popularity of premium products. Organisations with traditional consumer commodity products are faced with the challenge of how to profit from this trend through ...
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(University of Pretoria, 2010-06-16)This study suggests that there will be entrepreneurial business opportunities that will stem from the current trade imbalance between South Africa and Finland and that South African entrepreneurs can benefit economically ...
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(University of Pretoria, 2012)This study explores the previously less researched impact of corporate reputation on employees, more specifically on employee engagement. Employee engagement and corporate reputation are concepts that have been receiving ...
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(University of Pretoria, 2010-06-01)The main purpose of this research study was to determine, which emotional intelligence competencies are important from the customers perspective. Sales representatives need to build strong relationships in order to maintain ...
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(University of Pretoria, 2013)Leadership branding is a relatively new construct in academic literature. It has been largely written about in popular press articles in order to describe the brand exhibited by the leadership of the organisation. The ...
Now showing items 1-20 of 46