Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Supervisor "Kilpatrick, Brett Alan"
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Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Supervisor "Kilpatrick, Brett Alan"
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(University of Pretoria, 2013)This study aims to extend previous research studies investigating drivers of customer equity in a business-to-business environment. The study also aims to address the role of relationship benefits on customer equity in ...
Now showing items 1-1 of 1