Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Supervisor "Kilpatrick, Brett"

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Investigating the impact of a shared services intermediation on the perceptions of B2B buyer-supplier relationship benefits

Hirst, Bradley (University of Pretoria, 2013)

It is clear that there is a strong drive for organisations to adopt the shared service model with the intention to gain some economic benefits. This research also acknowledges the theory on supplier relationship management, ...
The relationship between transparency and customer-based brand equity in the FMCG industry

Wood, Michelle (University of Pretoria, 2018)

This research sought to determine whether transparency is a significant driver, relative to other drivers, of customer-based brand equity within the food and beverage sector of the FMCG industry. More emphasis is placed ...

Now showing items 1-2 of 2

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