Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Supervisor "Corder, Clive"
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Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Supervisor "Corder, Clive"
Now showing items 1-18 of 18
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(University of Pretoria, 2012-07-06)This research project investigates the requirements or factors that will influence mcommerce adoption in low-income markets. The framework incorporated awareness, availability, convenience, affordability and acceptability ...
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(University of Pretoria, 2017)Generational wealth is built on a foundation of asset accumulation, a contributor to which is savings. The capacity of a nation's ability to save is strongly related to its ability to achieve elevated sustained and inclusive ...
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(University of Pretoria, 2010)This research was designed to provide insight into South African financial companies’ activities among the poor or the BOP (Base Of the Pyramid). South African businesses should build resources and capabilities with a ...
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(University of Pretoria, 2012)Much has been written about the discipline of market segmentation as both a marketing competency and ultimately a valuable component of overarching business strategy. Organisations have demonstrated the practical benefits ...
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(University of Pretoria, 2013)The consumption of media and television has changed dramatically over the past few years. Proliferation of content and devices means that viewers are no longer bound by traditional linear broadcasting and are making extensive ...
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(University of Pretoria, 2013)Augmented Reality is a relatively new advertising medium, which up until now has only seen limited commercial success. The applications and value thereof, as an effective marketing communications tool has not been understood ...
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(University of Pretoria, 2011)This research explores the factors that impede the growth of retail home based enterprises in South Africa. The potential contribution of home based micro and small enterprises (MSEs), or Spaza shops to generating income ...
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(University of Pretoria, 2012-09-27)The purpose of the research was to explore the relationship between relative deprivation and the attitudes driving consumption of upwardly mobile South Africans. Various propositions presented in the literature were tested ...
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(University of Pretoria, 2012-07-06)The objective of the study was to evaluate the impact of shopping mall developments on consumer behaviour in township areas. Local and international research indicated that shopping mall developments in low-income communities ...
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(University of Pretoria, 2013)Social norms have been claimed to influence customer retention when the social network the customer engages with is well aware of a customer’s use of the product or service. This research investigates whether social norms ...
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(University of Pretoria, 2017)New companies require brand development strategies. The aim of the study was to establish the effectiveness of ingredient branding strategies on customer purchase intention towards new market entrants in the South African ...
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(University of Pretoria, 2012-10-01)“Over the past ten years, ITCs have become an important element in sustaining economic growth and poverty reduction through increasing efficiencies, enabling the delivery of social services, or creating new sources of ...
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Optimisation of the use and access to financial services at the base of the pyramid in South Africa (University of Pretoria, 2010)At the recent South African Banking Associations inaugural summit held on September 2010, it was estimated that the unbanked South Africans have put approximately R12 billion “under their mattresses” (Greyvenstein, 2010). ...
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(University of Pretoria, 2014)Celebrity endorsement has become a pervasive means of communication strategy by marketing practitioners worldwide. One of the main aims of celebrity endorsement is to utilise the prominent status of the celebrity to ...
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(University of Pretoria, 2012)This research is concerned with understanding the role of consumer behaviour in microinsurance. There are notable factors such as premium flexibility, household income and marital status which serve as demand determinants ...
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(University of Pretoria, 2014)Companies around the world have collected enormous amounts of data at the customer level, and are using different methodologies to understand their customers’ behaviour. However these different methodologies have not been ...
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(University of Pretoria, 2012-09-27)This research study investigates the requirements or factors that will influence the acceptance and impact of mobile phone advertising to the urban Bottom of Pyramid (BoP). The framework incorporated awareness, availability, ...
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(University of Pretoria, 2015)One of the commodities in the commercial world has become access to data, specifically personal information. The Internet has rapidly expanded a company s ability to access consumers and individuals personal information, ...
Now showing items 1-18 of 18