Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Subject "Relative deprivation"
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Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Subject "Relative deprivation"
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(University of Pretoria, 2012-09-27)The purpose of the research was to explore the relationship between relative deprivation and the attitudes driving consumption of upwardly mobile South Africans. Various propositions presented in the literature were tested ...
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