UPSpace Home
→
Gordon Institute of Business Science (GIBS)
→
Theses and Dissertations (Gordon Institute of Business Science (GIBS))
→
Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Subject

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Subject "Packaging"

Now showing items 1-1 of 1

Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience

Variawa, Ebrahim (University of Pretoria, 2010)

Marketers increasingly face challenges in trying to understand the decision-making processes and behaviours of those consumers located at the Bottom of the Pyramid (BOP). It has been proven that 73% of fast-moving consumer ...

Now showing items 1-1 of 1

Search UPSpace

Browse

All of UPSpace
This Collection
- Issue Date
- Authors
- Titles
- Subjects
- Supervisor
- UP Author
- UP Postgraduate
- Type

My Account

UPSpace Workspace