Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Subject "Influentials"
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Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Subject "Influentials"
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(University of Pretoria, 2010)The original study on which this study was based on was conducted by Jacob Goldenberg, Sangman Han, Donald R.Lehmann, and Jae Weon Hong and published in 2009. In a slight contrast to Goldenberg et al (2009), this study was ...
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