Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Subject "E-commerce"
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Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Subject "E-commerce"
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(University of Pretoria, 2024-04-17)This research explores the use of a digital reintermediation approach as a response to the increasing challenge faced by national brand manufacturers in the fast-moving consumer goods market due to the growth and spread ...
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