Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Postgraduate "Fraenkel, Lisa"
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Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Postgraduate "Fraenkel, Lisa"
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(University of Pretoria, 2017)The world is becoming ever more digitally orientated and in order to remain profitable and be sustainable in the future, businesses and individuals need to keep up with this trend. In particular, the global advertising ...
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