Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Postgraduate "Bankole, Oluwafunmilayo"
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Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Postgraduate "Bankole, Oluwafunmilayo"
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(University of Pretoria, 2018)The landscape for brand management in the 21st century is dynamic and global with the creation of the Internet and more particularly social media where consumers are able to interact in real-time with brands and other ...
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