Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "van Dongen, Kathryn"

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "van Dongen, Kathryn"

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  • van Dongen, Kathryn (University of Pretoria, 2015)
    African markets are complex environments for foreign multinationals. The continent, which has recently attracted significant attention for its rich potential and growth prospects, presents a multitude of challenges for the ...