Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Van der Walt, Richard"

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Van der Walt, Richard"

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  • Employer brand identification influence on total reward structure 
    Van der Walt, Richard (University of Pretoria, 2010-11-04)
    Companies compete for employees based on their perceived employer brand value. This study investigates what influences a strong or weak employer brand has on the preference for total rewards. The results should assist ...