Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Van Woerkom, Nick"

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Van Woerkom, Nick"

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  • Product pack size decisions in the emerging market spaza retail sector 
    Van Woerkom, Nick (University of Pretoria, 2017)
    Despite research around marketing mix recommendations, granular analysis on product unit pack size in emerging markets has not been extensively researched. Furthermore, the impact of modern-day retailers on the distribution ...