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Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Van Niekerk, Kirstin"

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Sophistication of consumer demand and its impact on emerging market firms’ innovation capabilities, sources of information and strategies

Van Niekerk, Kirstin (University of Pretoria, 2010)

This study investigates the impact of consumer sophistication on emerging market firms’ ability to innovate. Three constructs, namely, innovation capabilities, sources of information and strategies, were identified as ...

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