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Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Van Heerden, Marnitz"

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Optimising corporate social responsibility spend a conjoint experiment to determine consumer evaluations of corporate social responsibility strategies

Van Heerden, Marnitz (University of Pretoria, 2012-10-01)

The concept of Corporate Social Responsibility (CSR) is becoming more prominent due to a number of forces, including an increase in ethical consumerism and government or industry regulation. Business owners are coming to ...

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