Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Sebona, Hope Veronica"

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Sebona, Hope Veronica"

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  • The role of brands in South African black middle class society 
    Sebona, Hope Veronica (University of Pretoria, 2010-06-19)
    This paper presents a study conducted on the role of brands in Black middle class society in South Africa. The study was inspired by the phenomenal growth of Black household consumption observed in recent years in South ...