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Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Samuel, Tessa-Marie"

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Effect of institutions on multinational corporation internationalisation strategies across base-of-the-pyramid markets in Africa

Samuel, Tessa-Marie (University of Pretoria, 2014)

In and amongst the institutional chaos of Africa lies a wealth of business potential for multinational corporations (MNCs) worthy of entry. This research study investigated the effect of political, regulatory and societal ...

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