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Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Ramdhani, Leela"

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A narrative exploration of prevailing low income consumer perceptions and myth in respect of the banking sector

Ramdhani, Leela (University of Pretoria, 2010-06-29)

The results of the exploratory research revealed the existence of perceptions and myth amongst low-income consumers in respect of the banking sector. Numerous pieces of research have been undertaken deriving reasons for ...

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