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Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Lester, Andrew James"

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Advertising agency diversity and multiculturalism in television commercials

Lester, Andrew James (University of Pretoria, 2012)

Millions of people in South Africa watch television commercials on a daily basis. Advertising either shapes or reflects society. Either way, the relationship between diversity in advertising agencies and the diversity ...

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