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Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Juggath, Kavindra"

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Negative consequences of using behavioural targeting in online personalised advertising

Juggath, Kavindra (University of Pretoria, 2019)

Personalised online advertising is being implemented as a prominent feature of online marketing strategy. Behavioural targeting is seen as a key tool for marketers to implement in their efforts to reach users online with ...

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