Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Jensen, Garnet"

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Jensen, Garnet"

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  • The effective use of augmented reality in advertising communications 
    Jensen, Garnet (University of Pretoria, 2013)
    Augmented Reality is a relatively new advertising medium, which up until now has only seen limited commercial success. The applications and value thereof, as an effective marketing communications tool has not been understood ...