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Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Janks, Felicity Sarah"

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Perceived value influences on disruption in the context of life insurance : a study on the influence of value dimensions on perceived value in the life insurance industry in South Africa and the resulting impact on disruption in this context

Janks, Felicity Sarah (University of Pretoria, 2017)

This study explored customer perceived value of life insurance in South Africa in order to unpack customer value drivers in this context and the resulting likelihood of disruption. A qualitative approach unpacked customer ...

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