Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Igbinovia, Matthew Esosasere"

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Igbinovia, Matthew Esosasere"

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  • The perceived benefits of generic versus branded medicines 
    Igbinovia, Matthew Esosasere (University of Pretoria, 2010-06-16)
    People increasingly face the choice of branded or generic medicines and the decision sometimes is a difficult one. This research work was designed to determine the perceived benefits of generic versus branded medicines. ...