Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Hlophe, Nthabiseng"

Browsing Theses and Dissertations (Gordon Institute of Business Science (GIBS)) by Author "Hlophe, Nthabiseng"

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  • The role of local context in the local strategies of global brands 
    Hlophe, Nthabiseng (University of Pretoria, 2012)
    The greatest task of many international marketing practitioners in host organisations, entails understanding the factors that influence the localisation or standardisation of marketing programmes. The purpose of this paper ...